Find a good programmer
Here is an excellent article to help businesspeople (non-programmers) identify good programmers.
I agree with it entirely, but would add that you should examine both the end results of the person’s work and the code itself.
Just see if both look neat and tidy, and see if they can show you how they built things for easy re-use. Frankly, even as a non-programmer, you’ll be able to make some sense of the code, of what does what, if it is well written. It should be commented in plain English anyway.
Finally on this, note that you are looking for brevity. With code, as often with design, less is more. Good programmers are always looking to make their code shorter, yet more powerful, and looking to keep to the principle of DRY.
Good programmers are able to charge more than bad programmers, because they are in demand. They’re unlikely to be immediately available. But they should, in the long run, save you money, because they will get the job done (for a start!) and get it done properly.
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